Robert McLogan's Biography

SUMMARY
Marketing professional with fast paced operational experience. Diverse skill set includes social media coordination/management, event planning and coordination, Strategic Partnership Management, Business Leadership/Organization, Agency onboarding/coordination, and customer service.

• 9 years of experience with event coordination, customer service, and marketing
• 6 years of experience with program orchestration/implementation
• SEMA “35 Under 35” Industry Award Recipient - 2022

PROFESSIONAL EXPERIENCE
Content and Partnerships Manager, LIQUI MOLY USA – Irvine, CA 6/2022-Present

• Manage creative team to execute digital, event, and print media projects.
• Communicate with partners and influencers to execute strategy, support their racing efforts, and drive engagement to their channels and the company's.
• Build and maintain relationships with customers, suppliers, and other stakeholders.
• Create and drive marketing initiatives through influencer management, product placement, B2B relationships, and media projects.
• Execute fan/supporter events and meet-ups with partners, drivers, and influencers.
• Support dealer and consumer sales teams with consistent, targeted messaging and content.
• Manage production milestones with agency partners, key stakeholders and necessary internal teams.
• Analyze advertising positioning against qualitative and quantitative research data and made recommended enhancements/changes.
• Increased social media followers by over 100%.
• Drive traffic to various digital platforms, increasing consumer engagement in all consumer channels.
• Manage marketing campaigns across consumer touchpoints (TV, Print, Digital, etc.)

Communications Specialist, LIQUI MOLY USA – Irvine, CA 9/2020-6/2022

• Built and executed social media strategy through content generation, competitive research, platform determination, benchmarking, messaging and audience identification.
• Created and drove marketing initiatives through influencer management, product placement, B2B relationships, and media projects.
• Coordinated and executed efforts at trade shows and events.
• Supported dealer and consumer sales teams with consistent, targeted messaging and content.
• Created and managed retail customer and dealer acquisition efforts through email marketing, website landing pages, and press releases.
• Defined brand vision and communications strategy to increase awareness, consideration, and positivity for the brand.

Social Media Manager, K&N Engineering – Riverside, CA 5/2018-5/2020

• Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generated, edited, published and shared daily content (original text, images, video) that built meaningful connections and encouraged community members.
• Increased social media followers by over 30% per year.
• Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Onboard and maintain communications with marketing agency, reviewing progress reports, analytics, and calendars.
• Orchestrated and managed the launch of an apparel program, the marketing strategy to support it, as well as the materials and the design of the product.
• Managed promotional materials, their purchase/ordering, and their distribution for marketing purposes.

Event Marketing, Monster Energy – Corona, CA 11/2017 – 12/2019

• Managed and Coordinated event activation.
• Generated Trial of Monster Energy Drink products by consumers.
• Communicated the Monster brand message to consumers.
• Assisted with lead generation for Sales Division.
• Developed and strengthened key account relationships.
• Built centers of influence network.
• Supported sales efforts through event sampling.

Marketing Assistant, National Hot Rod Association – Glendora, CA 02/2015 – 5/2018

• Worked in conjunction with track staff to coordinate marketing events.
• Acted as on-site point of contact for corporate marketing managers.
• Ensured that advertising presentation met the required voice and style guidelines.
• Assisted with the implementation of marketing strategies throughout track facility and field.

EDUCATION
Bachelor of Arts, Sociology University of California, Irvine – 2017
Master of Business Administration Drucker School of Management, Claremont – May 2024 (expected)
-Receiving certificates in Analysis & Decision Making, Leadership, and Marketing